Job Overview:
The Digital Marketing Consultant plays a pivotal role in advising Biz Easy and its clients on high-impact digital marketing strategies that contribute to business growth. This role focuses on sales-oriented digital consulting, strategic Google Ads management, website optimization, and client relationship management to drive revenue.
Responsibilities and Duties:
Strategic Digital Marketing & Website Optimization
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Develop customized, sales-focused digital marketing strategies for Biz Easy and clients.
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Oversee website performance, ensuring high-speed optimization, user engagement, and lead conversion.
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Guide businesses on website improvement strategies to enhance customer acquisition.
Sales & Business Development Through Digital Marketing
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Identify and generate new business opportunities through digital marketing initiatives.
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Engage with potential clients, pitch digital marketing solutions, and close sales.
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Develop sales-driven lead generation and digital marketing strategies to help clients grow their revenue.
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Work with the business development team to align marketing strategies with revenue targets.
Google Ads & Performance Marketing
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Lead budgets for Google Ads campaigns to increase traffic and conversions.
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Continuously optimize PPC strategies for higher sales and ROI.
Client Relationship Management & Consulting
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Act as a primary consultant for clients, offering tailored digital marketing solutions.
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Maintain strong communication and engagement with clients to understand their sales goals.
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Provide consultation on digital marketing investments that maximize sales and brand growth.
Content Strategy & Blogs
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Guide clients on high-quality content marketing strategies that drive traffic and leads.
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Develop blog content plans and SEO-driven article topics that align with sales objectives.
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Develop and maintain a detailed content calendar.
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Create and manage engaging content, including blogs, social media posts, infographics, and email campaigns.
Brand Building
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Strengthen the company’s digital presence and reputation through innovative marketing initiatives.
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Ensure consistent brand messaging across all platforms.
Collaboration and Coordination
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Work closely with sales and business development teams to align marketing efforts with organizational goals.
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Collaborate with IT teams on technical projects and website enhancements.
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Manage relationships with external agencies, freelancers, and the internal graphic designer.
Analytics & Performance Insights
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Evaluate marketing performance metrics, focusing on sales growth and digital ROI.
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Provide actionable insights to optimize sales and marketing efforts.
Training & Digital Marketing Workshops
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Conduct workshops on sales-driven digital marketing strategies for clients and internal teams.
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Provide in-depth training on Google Ads, lead generation, and sales conversion optimization.
Social Media Management
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Manage social media accounts (LinkedIn, Instagram, Facebook, etc.) to engage audiences and promote services.
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Plan and execute paid social media advertising campaigns.
Ad-hoc Task Management
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Take on additional consulting and revenue-focused projects as required by management.
Requirements
Qualifications & Skills
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Bachelor’s or Master’s degree in Marketing, Business, or a related field.
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5+ years of experience in digital marketing strategy, sales, and consulting.
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Proven expertise in Google Ads, website performance optimization, and sales-focused marketing.
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Strong sales communication and business development skills.
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Proven expertise in SEO, PPC, and social media marketing.
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Proficiency in CRM platforms, marketing automation tools, and data analytics.
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Ability to convert marketing insights into revenue-generating strategies.
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Effective communication and collaboration abilities.
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Strong work management skills to prioritize tasks and meet deadlines.
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Strong logical thinking and problem-solving skills.
This role offers an exciting opportunity to make a significant impact on business growth through strategic digital marketing. If you’re passionate about helping businesses succeed with innovative digital solutions, this could be the perfect fit.