Digital Campaign Manager Full Time

Job Description:

We are seeking an experienced and results-driven Digital Marketing Specialist to manage and optimize paid advertising campaigns across Google, Facebook, and Instagram. The ideal candidate will be responsible for increasing brand visibility, generating leads, and optimizing conversion rates through data-driven strategies and tools.

Key Responsibilities:

• Plan, create, and manage Google Ads, Facebook Ads, and Instagram Ads campaigns.
• Conduct keyword research and audience segmentation to improve targeting and campaign performance.
• Set up and manage remarketing and lookalike audiences.
• Optimize bids and manage ad budgets for efficient conversions.
• Analyze performance using tools such as Google Analytics, Google Tag Manager, and Meta Business Suite.
• Prepare weekly and monthly reports on campaign performance, ROI, and conversion rates.
• Implement A/B tests on creatives and audience segments.
• Collaborate with designers and content creators to ensure brand-aligned creatives.
• Stay up to date with advertising trends, formats, and algorithm changes.
• Use SEO tools (SEMrush, Ahrefs, Google Search Console) to improve landing page performance.
• Apply conversion rate optimization (CRO) techniques for better user experience and lead generation.
• Monitor and engage with social media audiences across various platforms.
• Suggest new strategies for social media growth based on analytics.
• Assist in the development of email marketing campaigns.
• Use CRM tools to track and enhance customer interaction.

Required Skills & Experience:

• Minimum 2 years of experience managing Google, Facebook, and Instagram Ads.
• Proficiency in Google Analytics, Tag Manager, and Meta Business Suite.
• Familiarity with SEO, keyword research, and A/B testing techniques.
• Experience with tools such as Google Ads Manager, SEMrush, Ahrefs, SimilarWeb, etc.
• Experience with email marketing platforms (Mailchimp, HubSpot) is a plus.
• Strong analytical and reporting skills.
• Excellent communication and team collaboration abilities.
• Ability to thrive in a fast-paced and dynamic work environment.